ATHENS, OH (May 11, 2012) – Pure Polaris® has Polaris riders covered for 2013, both in terms of premium riding apparel that will keep them warm, dry and comfortable in all conditions, and with new accessories that will enhance their riding experiences.
PURE POLARIS APPAREL:
SPECIALIZED COLLECTIONS FOR EVERY TYPE OF RIDER
Pure Polaris has four collections of riding gear to serve the specialized needs of mountain riders, who need to stay dry while riding aggressively all day, and trail riders, who need gear to keep them warm and keep them riding even when temperatures plummet.
The FXR® for Polaris Mountain Collection and PURE-DRY™ Collection serve the needs of mountain riders and aggressive trail riders enjoying mild temperatures. The FXR for Polaris Trail Collection and PURE-HEAT™ Collection will keep riders warm and comfortable no matter how cold it gets.
The FXR for Polaris Mountain Collection features the FXR Zone Mountain Jacket, Bibs and Gloves, all of which use premium materials and innovative FXR designs and construction to ensure that riders stay dry and comfortable.
The PURE-DRY Collection is a complete system of apparel, from a base layer to the comfortable uninsulated PURE-DRY Vapor Jacket, that keeps a rider warm, dry and comfortable. PURE-DRY items use Cocona® Xcelerator fabric technology for outstanding moisture transfer to ensure a rider’s comfort all day.
The FXR for Polaris Trail Collection includes the FXR Titan Cold-Stop Jacket with the innovative Thermal Flex liner insert and MMT two-stage dry technology. Combine it with the FXR Drift Bib, FXR Gloves and FXR Octane Boots, and a rider will stay warm and enjoy riding on winter’s coldest days.
The PURE-HEAT Collection features the PURE-HEAT Adventure Jacket and coordinating bibs, available for men and women. These items feature durable shells and premium insulation. The jackets also offer great adjustability such as zippered vents and removable liners so a rider can remain comfortable as conditions change.
Pure Polaris® also has a large selection of new Polaris-branded sportswear, caps, beanies and more with fresh styles and graphics.
PURE POLARIS ACCESSORIES:
Legendary backcountry freerider Chris Burandt was deeply involved in the development of several accessories that will enhance the riding experience of deep snow riders. He administered real-world testing to items in the Burandt Collection in some of the most remote areas only a rider of his skills could access aboard a Polaris 800 RMK Assault.
Among the items featured in the new Burandt Collection are Burandt’s HD PowderTrac™ Boards, which provide a high-traction platform for an aggressive rider and ensure instant snow evacuation. The Burandt Signature Windshield is a low windshield with Burandt’s signature and his backcountry logo, and his graphic wraps – the Burandt Khaos Wrap and Burandt Signature Wrap – give a sled a custom look with exciting graphics Burandt helped design. These are premium-quality wraps from ArcticFXgraphics, the leader in motorsports graphic wraps.
Backcountry riders will appreciate the Burandt Hand Saw, a compact, easy to use hand saw that will let a rider cut some brush to get out of a jam. Among the new Lock & Ride® accessories, all of which can be installed or removed quickly and easily without tools, is the Burandt Lock & Ride Tunnel Bag. This bag attaches easily without tools to the top of the tunnel and holds survival gear, food, and has a waterproof section for items such as electronics.
Among the other new Lock & Ride accessories are the Lock & Ride Handguard Mounts. They are easy to install – without tools – on the handlebars and they hold the protective, newly redesigned handguards (sold separately) that offer outstanding protection and comfort.
“Everyone wants to own a great ride, but it’s even better when it’s just the way you want it,” said Jeff Wood, President of Don Wood Polaris, Athens, Ohio.